Natures best kept secret
Known as the “Botox plant,” hibiscus is rich in antioxidants, alpha and beta hydroxy acids, and gentle skin firming properties that help promote smoother, brighter, and more even-toned skin.
It supports collagen, gently exfoliates, and defends against environmental stress—making it one of our most purposeful and powerful ingredients.
But it didn't start out as the star of our new line. Here's how it happened.
More than just a pretty flower...
When I was developing our first product, a Hyaluronic Acid Serum, I knew we had an amazing product that went above and beyond most Hyaluronic Acid Serums on the market. But I wanted something not only effective, but visually appealing as well. OK, so don't laugh, but I first incorporated hibiscus extract because I wanted a way to naturally make the serum... pink. And it worked beautifully! But I don't work with ingredients I don't understand inside and out, so I began researching. And the more I discovered, the more I was blown away by the actual benefits of this botanical. I quickly learned that hibiscus is SO much more than just a pretty flower.
What makes it special?
Hibiscus isn’t just beautiful—it’s powerful. This unique botanical is known for its ability to naturally firm, smooth, and brighten the skin thanks to a unique profile of active compounds. Unlike injectable treatments that freeze muscle movement or artificially stretch skin, hibiscus supports your skin’s innate resilience. It does this by:
- Inhibiting elastase (making firmness sustainable)
- Encouraging collagen, elastin, and hyaluronic acid production
- Smoothing texture gently
All of which helps maintain skin structure, strength, and glow—naturally and comfortably
It’s one of the few botanicals that offers visible results in both texture and tone—while still being gentle, calming, and barrier-friendly.
The Skin Benefits of Hibiscus Extract
1. Naturally Firms + Supports Collagen
Hibiscus is rich in antioxidants like anthocyanins, myricetin, beta-carotene, and vitamin C. These molecules help protect collagen and elastin, the scaffolding that gives your skin shape and bounce. By encouraging elastin production and suppressing elastase (the enzyme that breaks down elastin), hibiscus helps skin feel firmer and look lifted—without injections
2. Brightens + Evens Tone
The flower naturally contains a mix of alpha‑, beta‑, and alpha‑keto‑hydroxy acids. These acids gently exfoliate, softly removing dead skin cells, revealing a brighter, smoother, more radiant complexion without irritation. The result: refreshed texture and subtly even tone.
3. Hydrates + Barrier Support
Thanks to its high mucilage content, hibiscus draws moisture into skin like a sponge—softening, hydrating, and soothing dry or tight skin. In addition, hibiscus acid has a highly stimulating effect on hyaluronic acid and a moderate effect on collagen production in skin cells. Other research shows phenolic compounds in hibiscus can improve collagen content, skin density, and barrier function—hallmarks of visible skin vitality.
4. Protects Against Premature Aging
With a high antioxidant profile, hibiscus helps neutralize free radicals and environmental stress—keeping skin vibrant and supported long-term. Hibiscus’s rich antioxidant mix not only protects against UV damage, pollution, and free radical stress, but also calms inflammation, reduces redness, and supports skin’s overall balance.
Why it's Perfect for JENCO
JENCO is all about beauty of a deeper kind. External beauty is great, but it's the internal beauty that truly matters. When you are happy, healthy, and confident, it shines through in a way that can't be captured in a bottle. This philosophy is mirrored in the hibiscus flower. It is a breathtakingly beautiful flower. And that's great, but it is SO much more than that. Beneath the surface lies it's true beauty. So be a beautiful flower, there's nothing wrong with that. Just remember that you are more than just skin deep.
Hibiscus in Our Products
You’ll find hibiscus extract and oil as a key active in our:
- Hibiscus Hyaluronic Acid Serum – for hydration, skin tone, and radiance
- Collagen Boost Face Oil – for antioxidant support and skin-firming nourishment